The Functional Media Content Bank
Gut Health Edition
White-labeled social media content, expertly crafted by an FMCA Health Coach and social media strategist with 7 years of experience.
Join Now 
The Functional Media Content Bank
Gut Health Edition
Starting at $87/month
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No contract -- just great content
This is for you...
If you're ready to...
💡 cut through the overwhelm, self-doubt, and analysis paralysis that comes with formulating social media content & strategy

💡 be recognized as (and feel like!) the authority you know you are on Instagram and Facebook

💡 cultivate your community and help more people live healthy lives by sharing highly persuasive and educational social content

Surely You're Utterly Sick And Tired Of Struggling to Come Up With Content?
Well, You Don't Have To Be...
Not anymore. 
The Functional Media Content Bank includes...
monthly calendars for an overview of your social strategy
never-ending supply of daily social content—customize as much (or as little) as you'd like
detailed training on how to use and customize your content as much (or as little) as you want 
plus, the option to also receive customizable images, blog posts, AND email newsletters!
All for just $87/month - no contract, cancel anytime.
💰 VALUED AT $1,500/month!
Content Bank - Picture this for a sec

Picture this for a sec...

You never have to stare at a blank page again, waiting for inspiration to strike.


You post on social media with confidence, knowing you're doing it with rock-solid strategy and purpose.


Your peers, family, and colleagues are complimenting you on your social media level-up.


You're persuading followers to use your services, and ALSO providing free information to those who can't afford your services.

You have more time for what really matters—running your business and helping people live healthy lives.

Content Bank - I’m Melanie—the founder of Functional Media

Hi, I’m Melanie - the founder of Functional Media

I combine my experiences as...

✅ Office Manager at a start-up Functional Medicine Clinic 

✅ Certified Functional Medicine Coaching Academy Health Coach

✅ Community Health Program Developer

✅ Online persuasion & communication strategist 

… to help ambitious health entrepreneurs stand out on social media in a way that resonates with their beliefs and practice.

My goal is more than to make your following grow, it’s to make you an online authority!
Content Bank - I’m Melanie—the founder of Functional Media

Functional Media is a social media management agency focused ONLY on promoting alternative health professionals.

I got my start in functional medicine back in 2015, when I was the Office Manager & Health Coach at a startup Functional Medicine Clinic.

Even back then, we knew that our social media presence was crucial to both getting new clients and keeping our current clients informed.

So we decided to hire an agency to create content for our social media.

At first, it was amaaaaazing to have content creation off our plates! We felt like we finally had the time and energy to focus on onboarding new patients and growing the business...

💃 **cue happy dance**💃



Then one morning we received a few calls from our current patients… they sounded like this:

“I’m confused, you told me that I shouldn't eat bread because of the gluten, but I just read a post on your Facebook page which said that whole grains, like whole wheat, are good for me…”
🤦🏻‍♀️
While that agency may have known a thing or two about social media strategy… it turns out they knew NOTHING about functional medicine. 
We not only had to cancel our contract with them, but we also had to call all of our clients and explain the situation.

This was a pivotal moment for me, when I decided to create Functional Media!

Since 2017, I've written well over 11,500 social captions for a wide variety of Functional Medicine practitioners, Naturopathic Physicians, and Health Coaches.

Hey, don't take it from me—here's what people have to say about working with Functional Media...

"I have increased the number of free initial consults I have per week by an average of 100% in the last 4 weeks, and my website has had a huge increase in traffic! Unique visitors are up 803%, and page views are up 603%!"

—Dr. Lacey, Functional Med Doctor
"I got another 2 new patients directly from Instagram in the last week!"

—Dr. Amy, Naturopathic Doctor
"In the last 2 months, my following on Instagram (that was nonexistent before) is at almost 1000 people, and my Facebook page following has increased by well over 20%.

In just the short time we’ve worked together, I’ve had many new clients who cite having seen my social media postings as part of how they chose to work with my practice."

—Brie, Licensed Acupuncurist
Since working with Melanie, my practice has grown in ways I couldn't have imagined. Melanie allowed me to be seen and heard which not only grew my practice, but my presence.

What was once a burden to market my practice, has become a blessing because of Melanie! Thank you for helping me be seen."

—Dr. Sara, Functional Medicine Doctor
And while you and I know that social media is vital to:

✔️ build industry authority
✔️ connect with your community
✔️ gain new patients
It also costs a pretty penny...
— yep, we're talkin' $1500+ a month for social media strategy and management.

Which makes sense...

— after all, this is the stuff that gets you seen by exactly the sort of people you're here to serve and help.

That's why I created the
Functional Media Content Bank.

I know not everyone can (or wants to!) spend thousands a month on social media management.


But that doesn't mean you can't have incredible social content that...

💡 helps your current patients stay in-the-know

💡 persuades new followers to start using your services

💡 and provides free, valuable information about functional health to those that can't currently afford your services
Here's how it works...
Choose the membership plan that suits you best, and every 30 days, you'll receive expertly crafted, ready-to-publish content in your inbox. 

NO CONTRACT.
JUST GREAT CONTENT.
cancel anytime
Choose Your Membership Plan
Let's break it down
BASIC
$
87
Billed bi-annually, no set up fee.
  • 30 DONE-FOR-YOU POSTS
  • 30 professionally written captions
  • 30 editable Canva designs
Click to choose your payment plan below:
OR
✨ ADVANCED ✨
$
166
Billed bi-annually, no set up fee.
  • ALL IN BASIC, PLUS:
  • 2 Blogs w/ Citations
  •  4 Newsletters
  • 30 IG Story Prompts
  • 12 Editable IG Story Canva Graphics
Click to choose your payment plan below:
OR
P.S. You get a few extra bonuses for FREE, regardless of which membership level you choose!
💰 Value: $99
Expertly crafted hashtag list with 500+ health-related hashtags so your dream audience can find and follow you with ease!
💰 Value: $29
Health Strategy Calendar with important annual events and holidays so you can plan ahead and create bonus content for your audience.
💰 Value: $299
My "90-Day Social Media Acceleration Plan"

and

"5 Hacks to Boost Organic Engagement!"
Take a peak at some sample posts...
Let's go over that one more time...

With the Functional Media Content Bank, you get:

✔️ 30 done-for-you social posts, delivered every month: never worry about what to post or spend hours staring at a blank page again. All Content Bank posts are delivered to you 99% complete, with a hook, CTA, and strategized hashtags and emojis. Just add your biz details (if you want!) and schedule the post!

✔️ Images for EVERY post: these aren't stock photos, either. You'll get editable Canva quote cards and infographic-style images that you can easily update to your brand colors and/or logo in less than ten minutes a month. (Training included!)

✔️ Monthly strategy overview: each month you'll receive a calendar overview of your social media strategy. Posts are planned using social media persuasion techniques to promote your biz and brand as well as educate your audience.

✔️ Detailed supportive training: not tech-savvy or want a little extra help? No worries, each membership comes with trainings like how to alter and customize posts, as well as how to schedule them.
Advanced members also receive:
✔️ Two blog posts a month: Give your readers even more value with two blog posts a month that dive deeper into functional/naturopathic medicine topics. 

✔️ Four newsletters a month: Nurture leads and build your list with high-quality weekly newsletter content from the Content Bank.

✔️ 30 IG Story Prompts 

✔️ Editable Canva Graphics:
And ALL members receive these fab bonuses (for free!):
➕ Expertly crafted hashtag list with 500+ health-related hashtags so your dream audience can find and follow you with ease!

➕ Health Strategy Calendar with important annual events and holidays so you can plan ahead and create bonus content for your audience.

➕ BONUS trainings: The 90-Day Social Media Acceleration Plan & 5 Hacks to Boost Organic Engagement.
I know what you're thinking:
"Will the Functional Media Content Bank *really* work for my business?"
Let's talk it out!
"Will she really know how to talk about health topics from a functional medicine or naturopathic medicine perspective?"
💡 You bet — as a certified FMCA health coach, I know what I'm talkin' about. To see what I mean, check out the example posts above!
"What kind of posts can I expect to get with the Functional Media Content Bank?"
💡 The Content Bank is strategically organized to provide a balance of both persuasive and informative posts meant to both enrich your followers lives and build the sort of trust that convinces them to become your next patient. You can expect posts like:

 → Engagement-driving posts that ask strategic questions to elicit comments from your audience

 →  Quotes and inspirational messages written around health topics to delight, inform, inspire, and engage your followers.

 → Popular “holiday” and themed posts like Earth Day. National Taco Day, Women’s Health Week, and more.

 →  Value-driven educational content written from a functional medicine/naturopathic medicine perspective, such as:

           ↳ Specific supplements and/or nutrients (a great way to link to any supplements you may sell).

           ↳ Lifestyle posts around sleep, nutrition, stress management, exercise/movement, and more.

           ↳ In depth posts about the gut, adrenals, thyroid, sex hormones, autoimmunity, and other common core topics in functional medicine/naturopathic medicine.

           ↳ 1-2 posts a month about advanced lab testing.

           ↳ The difference between functional/naturopathic medicine and conventional medicine.
"What if I don't like it? I've been burned before, and I don't wanna get locked into a pricey contract."
Cancel anytime, no questions asked.
"Are the Canva graphics editable?"
💡 Yes! They are delivered via an editable Canva template that saves automatically to your Canva profile. You can update any graphics, colors, fonts, etc! Not confident in Canva? No problem. I have step-by-step instructions on how to update the templates to match your brand.

"How is this different from other social media templates available elsewhere?"
💡 Unlike social templates available elsewhere, the Functional Media Content Bank is written by a certified FMCA Health Coach, FROM a functional medicine perspective. Plus, most other products available on the market still require you to spend a lot of time writing and filling in your content. Posts from the Content Bank ONLY require that you put in your business name and phone number, that's IT.
"Won't I sound like everyone else who's part of the content bank?"
💡 You're free to use content bank material as is, or edit to add your own sense of voice and personality.
"Well then isn't this going to take a lot of my time?"
💡 The content bank is NOT a template service. You really only have to plug in your business details, and you're ready to go. You can tweak as much or as little as you want. Plus, you can outsource to an admin assistant or VA—even if they know nothing about functional medicine.
"I’m not tech-savvy enough."
💡 The content bank is built to be as simple and time-saving as possible: simply put in your business details and you're all set! Plus, all members get access to detailed supportive trainings that walk you through everything you need to know to implement posts from the Content Bank. 
"Is social media really worth it? I don't have a social media presence right now..."
💡 And yet, something brought you to this page 😉 Some part of you wants to have a social media presence—which makes sense, because social media is huge when it comes to spreading brand awareness. Why not get support so that you can spend your time on what really matters to you—helping your patients?
"I'm not a good writer."
💡 Good news: you don’t need to write anything! You only need to make minor edits if you want to make it your own, but it's not necessary. Everything will be done for you, just plug in your business details when applicable.
"Do you cite references in these materials?"
💡 Yes! About 40-50% of the posts have sources cited and both blog posts have citations.
"Do you offer refunds?"
💡 Due to the nature of this online offering, there are no refunds available for Content Bank memberships. Of course, you CAN cancel your membership anytime, no questions asked!

Here's the deal: after joining the Functional Media Content Bank, you can expect to...

✨ Always know what to post to get people interested in you and your business, and post CONFIDENTLY knowing you've got rock-solid strategy in place.

✨ Feel good for taking action for the health of your business.

✨ Write posts in a fraction of the time, so that you can focus on the parts of your business that you enjoy (like helping patients).

✨ Cultivate your community AND give valuable information to those in need of it.

✨ Feel like the authority you know you are AND be recognized for it by others.

✨ Gain enough exposure to be invited to speak at events and on podcasts.


And if you decide not to join? That's totally your call, but expect to...

❌ Waste countless hours wondering what to write.

❌ Labor over your posts, only to post to absolutely crickets.

❌ Continue to post without strategy or intention, keeping your following lackluster and your engagement abysmal.

❌ Stay in analysis paralysis when searching for information on how to use social media effectively to grow your business.

❌ Continue to be frustrated that you can’t be consistent.
No contract. Pay monthly or bi-annually.

Have more q's? Wanna talk it out?

The Functional Media team is happy to help you decide if the Content Bank is the right choice for your functional medicine biz.

For more information contact fmcontentmanagement@gmail.com and you'll hear back within 2-3 business days.
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DISCLAIMER: The content and services provided by Functional Media are independent and not affiliated with Meta Platforms, Inc. Our suggestions and strategies are based on our industry experience and are not endorsed by Meta or any of its subsidiaries. While we aim to provide valuable content and guidance, we make no promises or guarantees regarding the success or results of using our Content Vault. Success in social media marketing can vary greatly depending on a variety of factors, including but not limited to individual effort, market conditions, and changes in social media platforms' algorithms. We encourage our clients to use our services as tools in their broader marketing strategy and not as a guaranteed path to success.
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